Anyone can generate software now.
We're accountable for it working.
Shubpy builds custom software and AI systems with modern speed, then stays to run them. The senior engineers who scope your build on day one are the same people keeping it healthy in year three.
- Upwork job success
- 100%
- Delivered on Upwork
- $100K+
- Hours logged
- 6,234
- In business
- 8 yrs
Engineering team in India. Clients across North America, Europe, and the UAE.
Writing good code stopped being the skill. Standing behind it in production is.
Shubham Wadhwa · Founder
We use AI heavily. It makes our senior engineers faster at everything that used to be slow: first drafts, migrations, test scaffolding, boilerplate. That speed is real, and you feel it in the timeline.
What AI doesn't change is who owns the outcome. A generated codebase still needs someone to architect it, harden it, secure it, and answer for it when real customers pile on. That part is the job, and it's the part we sell.
- Code, fast
- A working demo
- A convincing first draft
- Architecture judgment
- Production hardening and security
- The same seniors, years later
- Someone accountable when it breaks
Three ways to work with us.
A scoped build, embedded senior capacity, or a ready product under your brand. Same engineering bar either way.
We build it for you
Custom software and AI, scoped and shipped: a clear plan, set milestones, a fixed price, and a launch date.
- Custom web & product builds
- AI features, RAG, automation
- Clear milestones, fixed price
- Launched, documented, supported
We work as your team
Senior engineers who join your standups and ship inside your workflow, month to month. Augment your team with continuity instead of churn.
- Senior full-stack engineers
- Your tools, your lead, our delivery
- Scale up or down monthly
- Same people, year after year
You launch our product
Production-ready systems under your brand, live fast. You own the code.
- Booking · scheduling
- eSign · OTP + audit trail
- HRMS · attendance & leave
- Project Management · tasks & teams
Also on the menu: white-label delivery for agencies (your brand, your client, we stay invisible) and SEO + care retainers that keep what we build earning. See all services
From first call to production.
Whichever way you work with us, the path looks the same. No mystery phases, no surprise handoffs.
Scope it together
A 30-minute call. We map your system, your goals, and the risks, live.
Get a plan you own
Architecture, milestones, and a path to launch, in writing. Yours either way.
Build in slices
AI-accelerated builds that ship to production in increments, not one big reveal.
We stay on it
The same seniors run, support, and improve the system after launch. That's the bet.
Four practices. One bar.
Whatever we build, the same senior team carries it from the first call through years of operation.
AI Product Engineering
Copilots, RAG systems, and AI search built into your product, with evaluations and guardrails, shipped to production.
AI Automation & Workflows
The repetitive work automated, and internal tools your team actually uses, so people spend time on work that matters.
Embedded Engineering Teams
Senior engineers in your standups and your tools, working like your own, for as long as you need them.
Platform Modernization
Old, slow, or fragile systems upgraded in slices that each ship to production. No risky all-at-once rewrite.
The record.
Real products serving real customers, with real dates attached. The spans matter as much as the outcomes.
From research prototype to production SaaS
Ailyze · SaaS · AI analytics
A Streamlit research prototype rebuilt into a production, multi-tenant Django SaaS. Same senior engineers from first scope to final handover.
Read case study
A global platform that stays fast under load
ResInnov · Platform · Infrastructure
Rebuilt on auto-scaling, caching, and a CDN so it stays fast under heavy traffic. Then we stayed on for performance and security.
Read case study
A legacy portal rebuilt for speed
Setera · Custom software
A custom portal for a global communications company: optimized architecture, faster load times, an interface ready to grow.
Read case studyHear it from clients.
Unscripted and specific: on camera and in writing, from people who stayed.
“Shubham has been great to work with. He is responsive and was an asset to the team.”
I'm the one you'll deal with, the whole way through.
I started Shubpy in 2018 on a single bet: the same senior engineers stay on the work for its lifetime. No swap-out after the kickoff call, no delivery team replacing the people who scoped it. The engineers your CTO meets on day one are still running the system in year three.
AI made us faster. It didn't change the bet. Understand the system, respect the constraints, ship something that holds up under real load, and stay. The tools changed. The discipline didn't.
Shubham
The questions people actually ask.
Straight answers, before the first call. If yours is not here, ask it live.
Book a strategy callYou're in India. How does that work for a US company?+
Overlap hours with US time zones, US English, and one accountable owner you know by name from day one. Location was never the variable: the same quality mismatch people blame on offshore happens within one country. What matters is who owns the outcome, and here that's the founder and the same senior engineers, year after year.
How are you different from a typical software agency?+
Agencies win the work with senior engineers and ship it with junior ones. We do the opposite. The seniors who scope your system are the ones who build it and run it. We stay small on purpose and turn down work we can't staff with senior people on day one.
If AI writes code now, why do I need you at all?+
Use AI. We do, heavily, and it's why our timelines are short. But a generated codebase still needs architecture, security, scaling, and someone who answers when it breaks in front of customers. AI hands speed to people who know what they're doing and false confidence to everyone else. You're hiring the judgment, not the typing.
We're an agency. Can you work under our brand?+
Yes. White-label delivery is a core practice: your brand, your client relationship, our engineering. We never contact your client, and we're comfortable being invisible. Ask about it on the call.
Can you modernize our legacy platform without a risky rewrite?+
Usually, yes. We modernize incrementally: map the system, isolate the risk, and migrate in slices that each ship to production. Big-bang rewrites are the exact failure mode we're most often hired to avoid.
What happens after launch? Do you support what you build?+
Yes, and that's the point of the whole model. The team that builds the system runs it. Support is never a handoff to people who have never seen the code.
How do we get started?+
A short, paid discovery. We map your system and hand you an architecture and a plan you own, whether or not you build the rest with us. It's the fastest way to find out if we're the right team for the work.
Let's scope your next system.
Tell us what you're building and where it needs to go. We'll map the plan, the risks, and the path to launch before you commit to anything.
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