8 SEO Trends to Look Out For in 2023

1. Core Web Vitals

The reason Core Web Vitals is at the top of the list is not just because it has been a ranking component, but also because it is getting stronger every year. Core Web Vitals are a group of ranking variables that Google employs to assess a user’s overall experience on a specific website. Three measures of speed and interactivity make up Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative layout Shift (CLS). LCP stands for the time it takes for a page’s largest piece of content to load, while FID evaluates how quickly a site reacts to a user’s first interaction with it. CLS focuses on the number of layout modifications the page has undergone over time.

2. High-Quality Backlinks

Backlinking is still the most effective strategy to develop authority in 2022, and I don’t see this changing very soon. What I have observed, though, is that how quickly and how far you move up the ladder is greatly influenced by the quality of your backlinks. Not every backlink is created equal. Each year, the trend toward favoring quality over quantity grows.

3. Video

A video-focused SEO approach is essential given the explosion of online video platforms throughout time. Research indicates that by the end of 2022, the video will account for 82% of all global IP traffic.

4. AI Content

The trend in SEO toward content produced by AI and optimized for search engines is only growing. This approach not only makes it possible to produce content more quickly but also guarantees that it is highly optimized. When our agency needs to produce a lot of material quickly, leveraging AI has been a helpful filler. For AI-generated content to be of high quality and uniqueness, humans must still be heavily involved in its evaluation and editing. Remember that simply creating the material and uploading it to the finished product can get you in trouble with Google.

5. People Also Ask

“People also ask” is among the most frequently used search features. 48.4% of the 2.5 million searches were based on “people also ask.” You must include solutions to frequently asked queries in your material if you want to appear higher in search results. This goes beyond the highlighted snippet. You can use a keyword tool to discover the appropriate keywords that your readers are looking for and incorporate them into your answers. Make sure you answer the queries in your content’s H2s, H3s, and H4s, or include a FAQ section.

6. Long-Form Content

Most search engines, especially Google, prioritize high-quality information. Although content length doesn’t directly affect ranking, I found that lengthier material typically performs better in the long run. This is because long-form content offers important elements Google values, such as depth, sourcing, unique research and analysis, and more.

7. Schema Markup

Behind-the-scenes code called schema markup is used to give search engines a better understanding of the content of your website’s pages. Google produces rich snippets using schema markup. These snippets provide more information and improve user appeal on your website.

8. Update Current Content

This is one of the most frequently forgotten and simplest to use. All website owners should review their content again and update it with more information, longer copy, better images, etc.

These are a few of the top SEO trends that have been most prevalent so far in 2022. You should set up a method for yourself to keep track of what is and isn’t functioning as SEO gains in importance.